The holiday season is a busy time of the year for everyone. It is not uncommon to see people lining up at cashier counters for their last-minute shopping, some making reservations for their dinner dates, and others hustling through shopping malls to give in to their friend’s wish list. The season is such a busy time for everyone, but it also means excellent business opportunities for entrepreneurs.
The months leading up to Christmas and New Year is a critical time for all businesses. They have to prep up for Thanksgiving, Christmas and New Year, three seasons where people spend the most. Consumerism is prominent in many Western and Asian countries, and it helps big time in making economies flourish. If you know you have a product or service to sell that people will especially love this holiday season, why not market it aggressively?
Social media has been an influential partner for many businesses since its boom in the early 2000s. Now, with Facebook, Instagram, Google+, Pinterest, Twitter, and YouTube, entrepreneurs are getting more creative with how they market their brands. Gone are the days of traditional advertising where businesses forced messages on consumers, which now is considered a tacky way of doing marketing. Today, Break The Web – San Diego thinks that social media influencers and your online presence make a massive difference in improving the face of your brand.
Since social media marketing plays a huge role these days, what can you do to improve your advertising strategies this holiday season? And how do you do it with tact without sounding too pushy? Here are some tips to help your business stay on its top game this Christmas and New Year:
1. Plan your content at least one month in advance
This holiday season, don’t just go with generic weekly posts. Make it extra special by infusing holiday elements to your brand through new layouts, promos, pictures, and videos. You want to be the first thing that people think of when they’re considering a present to give their loved one, so make sure that you get to leave a lasting impression in weeks or months leading to the holidays. If you haven’t tried signing up for social media advertisements before, now is the perfect time to do it. Ads can help your brand become visible to your selected audience, and this proves to be useful especially for high buying seasons like Christmas.
2. Be generous
If your marketing budget allows for it, you can give away free or discounted items during this season. You can sign up as a partner on online coupons sites to further increase the visibility of your brand. Giving away promos is a perfect way to get people to notice you. But be careful because you want to stay within your budget; otherwise, you will end up losing money instead of encouraging people to support your brand.
Leverage the influence of social media by using it effectively with your brand. You don’t have to be a salesperson to market your brand. People want authenticity when it comes to companies they support, so if you get to show what your company stands for, people may start taking notice. Christmas is the best time of the year, and hopefully, it is the best time for your business, too.