Both individuals and businesses alike, know that they need to have an effective SEO strategy in place, in order to compete more effectively. One of the reasons why it is important for companies to refine their SEO strategy is to streamline their marketing campaigns, increase their visibility and their reach.
The fact is that as each company optimizes their web content for online marketing and to appear higher on SERPS, it soon becomes evident that there are lots of tools, and ways to optimize the same. It can seem overwhelming which is why it makes sense for different companies to opt for various SEO strategies in order to compete more effectively.
The primary objective of most of these companies is to appear in the first two or three pages of SERPS, since that can result in online traffic getting bumped up, with more prospective leads.
But does the size of the company affect your SEO strategy?
In a nutshell, yes. To put it plainly, large corporations with enormous resources are able to spend more as far as their SEO strategies are concerned. Whereas when it comes to SEO strategies, different companies opt to adopt various SEO strategies depending on their current budget, cash inflows, cost, expenses etc. It depends on the size of the corporation as well.
A two-person operation may not have to deal with big overheads, but they may not be able to match the marketing budget of some of the top companies. Their SEO strategy will vary depending on the size of the company as well as their current budget with smaller size companies opting for free tools.
If your organization is a small startup, then the chances are that your budget will be limited, and there will be a cash crunch. As a result, you may not be able to purchase all the SEO tools that may help level the ‘playing field’. Instead, you will have to opt for some of the lesser SEO tools and even free ones.
The good news is that as far as SEO strategies go, even those that depend on free tools entirely can help a company increase its profile.
You may want to focus on the core aspects of your business and concentrate on SEO strategies that are relevant and essential. For example, if your organization is a greeting card company, it makes very little sense to go in for directory marketing or for that matter, guest posting when you are better off with leveraging your content with the help of Social media platforms.
If your organization is a medium sized business, then you can afford to increase your marketing budget and opt for specialized SEO tools, as relevant to your business to help market your products and services. For example, midsized businesses can afford to streamline their marketing strategies, concentrate on specialized SEO strategies, and build an online presence.
Furthermore, midsized companies can capitalize on the fact that they have the resources (even limited), to provide their audience with special offers and promos, as this can help them connect with various prospective leads. You can utilize various marketing channels from social media to print, to publicize your offers and generate a healthy interest in your product. Moreover, since you have the requisite budget, you can appoint a person in charge of marketing, to handle the SEO strategies for your organization.
It goes without saying that large-sized companies have the resources to integrate specialized SEO tools and to optimize their web content so that they rank higher on SERPs. More importantly, with large companies, often entire departments are often in charge of streamlining their current SEO strategy and to help make it more effective.
Recreating the brand is where the company seeks to increase its brand value by getting instantly recognized by most customers. Large scale companies often streamline their marketing and SEO efforts to expand their brand recognition which in turn can help companies identify easily with the brand in question.
Companies generally fall into two categories, B2B and B2C; if your organization is a B2B company, then you are better off concentrating on tech SEO, where you can use anything from content marketing to guest posting and social media, to help increase your profile.
And as your company has the required resources, you can streamline your current marketing and SEO strategies to target your key demographics more effectively with search engine optimization specialists in Manhattan for effective results.
SEO strategy can only be as effective as the content and functionality of your website. So, you need to ensure that your content is of informative, provides your prospective leads with good quality information along with the call to action, as this can help convert those leads to actual customers.
The right strategy for your business:
You need to determine which would be the most effective strategy for your business. Granted, that this is no easy task as there are multiple SEO tools that you can use for your business. You need to keep in mind the current size of your organization, your current marketing resources, and your current requirements. Once you do, you can opt for an SEO strategy that’s specific to the size of your business and your current resources.
As a growing company, you cannot ignore SEO as it forms one of the keystones of your current marketing strategies and can help your company grow further. But it is equally important that you choose an SEO strategy, one that is relevant to the size of your business.
You can always opt for premium SEO tools, later on, to further enhance your website and your current business profile. But at the moment, especially if your company is brand new and a small startup, you may want to opt for simple SEO strategies that involve everything from free tools to the rest.
You can also carry out an audit of your website, as it can help you determine what needs to be done. And you can then concentrate on these specific tasks, to further optimize your website.